About Emily



Emily Holdaway

Born and raised in the Hokianga, Emily has called Hamilton home for the past 10 years. In 2016 she started blogging about her life as a parent and her ‘Free-range parenting, Kiwi-Style ways’ has made her blog popular.

In 2018 she came onboard as a community partner with MyCup NZ, to help alleviate period poverty in the Waikato by working with social organisations in the area.

12 months later and she had 2 big realisations.

1) Her backyard wasn’t just the Waikato, or Northland - it was all of Aotearoa and the 30,000+ people she connected with on social media on a daily basis. And,

2) The issues facing menstruation people of Aotearoa were bigger than affordability of products. There was the impact on the health of our bodies, the issue of choice (or no choice) and the increasing issue our planet faced as landfills grew and grew.

In March 2019 Emily hosted a Fill-A-Bag, raised $2,700 in 45 minutes, and The Good Fund started taking shape.

Aiming to help all and any New Zealand move to reusable menstrual items, The Good Fund is about choices, for our bodies, for our wallets and for our planets.

Because, as Emily strongly believes - choices are choice.

As well as The Good Fund, Emily also set up a PIF Cloth Nappy Initiative, helping all families in Aotearoa give cloth nappies a go. The group has over 2200 members and has helped hundred of Kiwi Families start using cloth nappies.

Emily is launching a series of workshops around the North Island, to educate people about their reusable nappy and menstrual items options, the first kicking off in Coromandel on June 15th.

Emily Holdaway

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